수요일, 6월 19, 2024
Home뉴스 Chief Executive Officer Karlyn Shorb for Aurora Sister Cities International

[An Interview] Chief Executive Officer Karlyn Shorb for Aurora Sister Cities International

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“We Welcome Everyone to the 2nd Annual KoreaTown Aurora Golf Tournament!”

     Finally, the 2nd KoreaTown Aurora Golf Tournament is coming on August 25th at the Common Ground Golf Course in Aurora.

     Since last year’s first initiation, the tournament has become a symbolic event to sponsor the Korean community successfully launch an initiative to help Korean and other immigrant businesses thrive in the city of Aurora. As the home of Colorado’s largest concentration of Korean-owned business, Aurora offers a variety of “Korean experience,” from grocery shopping to Korean restaurants. Thus, there has been a robust effort to promote and build the brand  “Korea Town Aurora,” a joint effort to help the community prosper in diverse ways.

     With Aurora Sister Cities International’s support for the local Korean community to build the “Korea Town Aurora,” the Korea Town Aurora Committee has been working so hard to promote the Korea Town Aurora around the community. Moreover, through a passionate support and collaboration between Colorado Korean Restaurant Association, On Havana Street, Korean Amateur Sports Association of Colorado, and Aurora Sister Cities International, the tournament has been receiving immense support and interest from the Korean community.

     In order to find out more information about the upcoming golf tournament, Colorado Times met Karlyn Shorb – Chief Executive Officer for the Aurora Sister Cities International who is also in charge of sales and marketing for the golf tournament preparation committee – and Alexander Lee, the chair of the golf tournament preparation committee.

Q #1: Thank you for your time to answer some of our questions about the upcoming tournament! We are very excited to share this news with our readers. Thus far, have the efforts of the Korea town promotion been successful? What does the promotion of the Korea town mean for the residents and businesses of Aurora?

     [Karlyn Shorb] Thus far, yes, the Korea Town Aurora efforts have been successful. Over the last 2 years, our ASCI Korea Committee has created a mission, vision and values for Korea Town Aurora (key to a future business plan) and also hired a branding professional to help us create a design and logo for Korea Town Aurora. Since 2020 and until today the Committee has raised over $20,000 and some of those funds paid for the branding design, logo design and some promotional efforts. In 2022, we are using more of the money raised to pay for a Marketing Plan, the construction of a website and boosted social media efforts.

     We have also used, and plan on continuing to use some funds to conduct community outreach about Korea Town Aurroa. We also aim to incorporate a Korea Town Aurora Business Association so that this effort, which Aurora Sister Cities International has up until not fiscally sponsored, can grow into a larger, self-sustaining organization. Eventually, Korea Town Aurora will be a separate and independent nonprofit organization. However, these efforts take more than $20,000 and as such, we hope to make the Korea Town Aurora Golf Tournament an annual event.  

Q #2: What is the most difficult part of preparing for the Korea Town Aurora 2nd Annual Golf Tournament?

     [Karlyn Shorb] We need volunteers, players and sponsors to help make this event a success!

Q #3: How can the sponsors of the tournaments contribute to the efforts of the Korean town promotion?

     [Karlyn Shorb] Sponsors can share our ads on their own social media, and they can tell their colleagues, friends and family members to register to play in the tournament. We have 144 player spots and it will be a fun and collegial event that will bring the whole community together to help our Korea small business owners.

Q #4: In recent times, there has been an increase of Korean businesses in the City of Aurora. How does the growth of Korea Town impact the Korean community? What are the benefits to the Korean community? 

​     [Karlyn Shorb] I believe that the word is getting out around the entire Metro area that Aurora is the place to go for the best of anything Korean! That is not an accident. Thanks to the amazing work of a group of volunteers who are members of the Aurora Sister Cites Korea Committee, we have been able to successfully and organically promote Korea Town Aurora. Our Korean community members in Aurora benefit from Korea Town Aurora because we help promote our small, ethnically-owned businesses outside of the Korean community. We are also helping to create a sense of place that is centered around the Korean businesses and Korean community members who have been key to helping Aurora grow and prosper. 

Q #5: Which/what role can Korea town play in regards to the increase in the Asian hate crimes?

     [Karlyn Shorb] What a difficult and yet timely and necessary question. While our role may not be as impactful as some of the efforts already in place by organizations such as the Colorado Health Foundation, the Aurora Asian Pacific Partnership, the Aurora Asian Pacific Development Center and others- we believe that our promotional and outreach efforts do serve a role to continue to shed a positive light on the impact that the Asian community has had, and continues to have, on Aurora’s success.

     Our efforts share the culture of Koreans, the values of Koreans and the hard work undertaken by our Korean business owners. We make sure that everyone within our reach knows that this community is one of the reasons that Aurora thrives– and we make sure our city leadership hears us as well. We have also recently engaged in outreach efforts to victims of Asian hate crimes in collaboration with the 7/20 Memorial Foundation thanks to the hard work of our Committee Chair, Becky Hogan. If you do not know of the work of that amazing organization, I do encourage you to look into it.

Q #6. Lastly, what was the reason for selecting Common Ground as the venue for the gold tournament and what type of benefits can participants expect in entering the tournament?

     [Alexander Lee] We are working with Colorado Korean Amateur Sports Association to have winner represent 2023 at Buffalo, NY for National level competition for US Korean Sports Association. We are having tournament at Commonground to support On Havana BID stake holders and it is a business district. On Havana BID supports Korean businesses throughout the year and we want to do our part by having tournament to support On Havana BID which has the most Korean businesses in Aurora.

     Hopefully we can use this golf tournament as PR / Marketing tools between #koreatownaurora and On Havana BID to show our strong presence in the district. Thanks!

     The 2nd Korea Town Aurora Sponsorship Golf Tournament will be held on August 25th at the Common Ground Golf Course in Aurora, and the game will start at 8 a.m. For sponsorship inquiries, you can call (720)203-9770 or e-mail michong@denverlink.com. For players’ registration, you can e-mail koreatownaurora@gmail.com, call (562)522-7799 or visit https://aurorasistercities.org/2022/06/ktown-golf-tournament-2022/. For those more familiar with English, you can send your inquiries to kshorb@auroragov.org or call (720)309-9415.

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Rachel Y cho
Rachel Y cho
• BA Journalism&Mass Communication, Korea University • BA International Studies, Korea University • MA International Security, University of Denver

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