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HomeNewsOKTA Denver to Host First 'Discover Korea' Korean Product Expo

OKTA Denver to Host First ‘Discover Korea’ Korean Product Expo

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Event at the Aurora H Mart Parking Lot on June 29-30
Special Appearance by Actor Jeong Jun-ho, INTREPID Camping Gear Demo, and More

OKTA Denver, led by President Choi Joon-kyung, will host the first-ever “Discover Korea” Korean Product Expo on June 29-30 at the H Mart in Aurora. This event aims to expand the market presence of Korean products in the U.S., promote Hallyu content, and enhance cultural exchange.

The expo will feature participation from various Korean municipalities, including Jeollanam-do, Gyeongsangnam-do, Gangwon-do, and Chungcheong-do, along with the Korea SMEs and Startups Agency (KOSME) LA Office. These entities will showcase and sell specialty products and high-quality goods from their regions. KOSME will introduce cosmetics and beverages from companies based at their LA office. Additionally, OKTA Denver members will operate booths to promote their businesses, featuring around 20 booths selling top-notch Korean products, K-pop merchandise, pet products, golf accessories, and baby products.

INTREPID, a Korean brand specializing in camping gear, will participate in the event to display its products intrepidcampgear.com

Baek Soo-young, the chairman of OKTA Ho Chi Minh, Vietnam, will set up a demo space for attendees to experience vehicle-mounted camping gear manufactured by his company, INTREPID.

This expo, the first large-scale Korean-organized event in Colorado, focuses on introducing Korean products and culture to local Americans and immigrants from diverse backgrounds.
OKTA Denver is a chapter of the World Federation of Overseas Korean Traders Associations (World OKTA), led by President Park Jong-beom, comprising members who do business in Colorado. The association includes around 70 members, both regular and next-generation members. President Choi Joon-kyung, who also leads Asian Beverage, a liquor wholesale company in Colorado, has been actively promoting OKTA Denver since its founding in 2013. He has worked tirelessly to enhance the status of Koreans and the Korean economy in the local community by participating in various events and promoting Korean culture and products.


Actor Jeong Jun-ho, CEO of the company producing the acclaimed hangover relief drink ‘Morning Fighting,’ will attend the event to promote his product and hold a fan signing session. Jeong plans to expand the U.S. sales of Morning Fighting by signing an exclusive distribution contract for the Western U.S. with Asian Beverage.

The expo will also see the attendance of prominent figures such as the Governor of Colorado, the Mayor of Aurora, city council members, and the President of the Denver World Trade Center, highlighting growing local interest and support for Korean products and culture.

President Choi Joon-kyung stated, “We aim to support the entry of Korean municipalities and companies into Colorado, developing sales channels for Korean products in the U.S. and increasing exports for SMEs. We will continue to organize events that introduce and provide experiences of Korean culture to enhance the status of Korean Americans in the community.”

OKTA Denver will also attend the World Korean Business Convention in Vienna, Austria, this October, funded by OKTA. On July 16, they will host a friendly golf tournament at the scenic Arrowhead Golf Club, with a participation fee of $150, including lunch, dinner, and gifts.
In addition to regular members, OKTA Denver offers the opportunity for young entrepreneurs aged 21-39 who graduate from the Next Generation Trade School to register as next-generation members.

Those interested in starting a business or participating in economic activities can contact President Choi Joon-kyung at (720) 206-8303 or Global Marketer Committee Chair Park Soo-jeong at (303) 564-9327.
H Mart: 2751 S. Parker Rd. Aurora, CO 80014 Tel: (303) 745-4592

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