일요일, 3월 3, 2024
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Branding Korea Town in Aurora, CO

Focus Group Meeting Held To Select Final K-Town Logo Design

The huge popularity of K-culture in Colorado is grabbing many young generation of different ethnicities to visit the city of Aurora to get Korean goodies and eat delicious Korean meal that they have only seen through the screen. Even earlier last week, Larry Herz of OCN Eats and Hannah Rice of OCN Street Team visited H-Mart and Mr.Bakery in Aurora’s Koreatown.

It is definitely hard to overlook the heavy concentration of Korean restaurants and bars in the city of Aurora’s Havana Street. Moreover, Koreans make up one of the city’s largest immigrant population with arguably the best Korean markets and restaurants in the metro area. The region is so popular that the Aurora City Council is vigorously exploring the idea of giving a pocket of Aurora the designation “Korea Town.”

The above brand design was selected as a final draft design that will represent Koreatown in Aurora.

Last Thursday on 15th, there was an important K-Committee meeting with the Aurora Sister Cities International and Becky Hogan, the widow of former mayor Steve Hogan who announced a bid for a city council seat last month. The meeting was to fully discuss the next step of developing Korea Town’s new logo which will represent Korean American identity in the city of Aurora.

For Korea Town’s brand new logo design options, Janice Lee, a graphic designer specializing in brand design at Nunaga Design participated in the process and designed all 3 options. Hence, the zoom meeting held on last Thursday was to finally decide which one out of 3 options the K-Committee will select.

The brand designer Janice Lee has a BFA from Otis College of Art and Design and started her graphic design career in 2007. Through an interview with Colorado Times, she mentioned “The Korea Town Committee has been so great to work with, and I am so excited for you guys in launching this initiative. Becky’s niece initially found my design portfolio online and reached out to me regarding this project. I feel so lucky to have this happen.”

Regarding Aurora’s Korea Town branding concept, the strategic goals of ‘branding Koreatown’ is to attract more people to explore, dine, shop, and do business in Aurora, and build a reputation for Aurora as a go-to destination for Korean cultural experience. Also, K-Committee aims to increase awareness and expose the greater metro area to “Korea Town” and its unique offerings.

The main target audiences engage non-Koreans across the Front Range – especially ages 18-40, foodies, culturally curious, inclusive of young singles to families to business professionals, Koreans out-of-state or abroad who wish to visit Aurora as visitors, investors, or people looking to relocate and Koreans in Aurora.

The design criteria for the Korea Town were to make a fresh feeling of Korean identity that people will be proud to represent, feel energetic, friendly, playful, and convey Korean American collaboration. The logo was designed to visually relate to Korean American identity and city of Aurora.

At the end of last Thursdays’ K-Committee Zoom meeting, the focus group decided to choose option 2, which was voted the most to best represent Korea’s vibrant cultural energy, colors and uniqueness. The group discussed on a variety of ways to improve the current design of option 2, and there will be another meeting during May to fully upgrade as a final design. If you would like to find out more information about brand designer Janice Lee, you can visit her online website http://nunagadesign.com.

Rachel Y cho
• BA Journalism&Mass Communication, Korea University • BA International Studies, Korea University • MA International Security, University of Denver

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