일요일, 4월 21, 2024
Home뉴스“Learn Korean with Your Favorite K-pop Stars!”

[기획기사]“Learn Korean with Your Favorite K-pop Stars!”

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HYBE EDU launches BTS and BLACKPINK themed Korean Language Learning Materials

The rising global popularity of K-pop is fueling a boom in learning Korean language globally. Due to K-pop, K-dramas and K-films’ growing popularity throughout the world, the Korean government, as well as institutions abroad, are taking advantage of the trend to develop and expand Korean language education programs. But most attractive and popular among K-pop fans is now HYBE EDU’s new Korean language learning materials. This company has released new Korean language learning materials for international fans of BLACKPINK and BTS.

The BTS-themed Korean language material “Learn Korean with BTS,” sold over 300,000 copies across 30 different countries. This trend definitely shows that the growing demand in studying Korean can be attributed to the increasing popularity of Hallyu, or so-called the Korean Wave. In other words, the Korean Wave is naturally leading to an increasing number of foreign youths who want to learn the Korean language starting with singing K-pop songs and memorizing dialogue from K-dramas.

Hybe Edu, an affiliate of K-pop powerhouse Hybe, released new Korean language learning materials for foreign fans of popular K-pop idol groups such as BLACKPINK and BTS. The release of the new learning materials such as “BLACKPINK in Your Korea” will help foreigners effectively learn the Korean language through fun activities and vivid stories with their favorite group members. For instance, “BLACKPINK in Your Korean” invites fans to the home of the K-pop act and spend time together with idols through books and media. The language learning materials are comprised of two textbooks, a pocket book and Korean computer keyboard stickers.

The textbooks designed by HYBE EDU features various K-pop stars’ messages to their fans in Korean language. (Photo HYBE EDU)

“We analyzed the vocabulary and expressions that BLACKPINK members frequently use in their original video content in units of corpus and applied them to the curriculum,” a company official said. The new material consists of two books, a pocket book and a Korean computer keyboard sticker. The books will be published in English and Chinese while the video content will be available in five different languages – Korean, English, Japanese, Chinese and Indonesian, according to the company. “Talk! With BTS” and “BLACKPINK in Your Korean” are available for order via Weverse and KTOWN4U. Fans can also visit HYBE EDU’s official YouTube page https://www.youtube.com/c/HYBEEDU to gain more information.

‘Talk with BTS’ features various contents that will enable fans to learn the Korean language more effectively. (Photo HYBE EDU)

These days, even colleges and universities around the world have launched BTS Korean language classes to help international students learn Korean language through Korean cultural content. Last year alone, five more countries designated the Korean language as a subject for their regular academic curricula. As global demand for Korean language education has grown dramatically, the need to systematically teach the Korean language, develop standardized teaching courses and produce and distribute textbooks and other teaching materials for Korean classes has also increased.

Moreover, a report by the Korea Foundation showed that the number of global hallyu fans has increased 17 times in the last decade to 156.6 million as of last December. According to the research, the number of King Sejong Institutes – the governmental Korean language learning institute – has steadily increased since 2007, when the organization started, setting up 13 institutes in three countries. As of now, there are 234 King Sejong Institutes in 82 countries. The government hopes to boost that number to 270 branches by the end of 2022.

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조예원 기자
조예원 기자
고려대학교 국제학 BA · 고려대학교 언론학 BA · 덴버대학교 국제안보학 MA

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